October 5-7, 2025 | Dallas, Texas

Unlock growth and advance your laundry business at LCEO 2025.

Connect with industry leaders and discover strategies to boost efficiency, reduce costs, and enhance client satisfaction.

Gain expert insights, network with peers, and find solutions tailored to your needs.

Build your business with the right knowledge and connections, and become the most known and trusted brand in your market.

What is the Laundry CEO Forum?

The Laundry CEO Forum is a 3-day, in person event designed for laundry business owners/operators, and industry professionals who desire to grow their profits and gain more customers.

The Traditional methods of running a laundry business aren't enough anymore. That's why we've designed the Laundry CEO Forum to give you the strategies, tools, and connections to thrive in today’s market.

Attendees will:

  • Master Growth Strategies - Learn how to attract more customers & increase profits.

  • Streamline Operations - Optimize efficiency & cut unnecessary costs.

  • Embrace Innovation - Stay ahead with the latest tech & industry trends.

  • Expand with Confidence- Gain insider knowledge on scaling successfully.

  • Connect with Decision-Makers - Network with top operators, investors, and suppliers.

The laundry industry is evolving.

Will you lead, keep up, or fall behind?

Learn game-changing strategies from the top minds in laundry-leaders who have built profitable, customer-driven businesses.

Join some of the most successful laundry industry leaders and growth-focused operators, as they uncover the strategies to attract more customers, increase profits, and scale smarter.

Who Attends Laundry CEO Forum?

This event is for the laundry businesses who desire to dominate their market. Who dare to think and be different in a market of sameness. Who are ready to take action. If you're serious about growing your laundry business, this is the community for you.

What Attendees Are Saying

I got to collaborate with professionals who are passionate about elevating customer experiences. It was truly inspiring to be in a room full of like-minded individuals.

I walked away with 14 leads - 4 of which have already booked meetings with me.

Agenda

LCEO 2025 Agenda - Laundry CEO Forum
10:00 AM - 12:00 PM
Free Laundry Day: Laundry Cares
Community Event
Join us for a special community service event where we give back to the Dallas community through free laundry services.
2:00 PM - 4:00 PM
Laundry Facility Tour
Tour
Exclusive tour of a state-of-the-art laundry facility in the Dallas area. See best practices in action.
5:00 PM - 8:00 PM
LCEO Forum 2025 Welcome Reception & Registration
Networking
Enjoy an evening of entertainment, networking, food, drinks and fun. Pick up your conference materials and connect with fellow attendees.
7:00 AM - 8:00 AM
Breakfast and Exhibitor Hall
Meal
8:00 AM - 8:20 AM
Welcome to Laundry CEO 2025
Opening Keynote
Jessica Johnson-Cope, Waleed Cope
Official opening of LCEO Forum 2025. Join our co-founders as they set the stage for an incredible two days of learning and networking.

Speakers

• Jessica Johnson-Cope - Co-Founder, Laundry CEO Forum
• Waleed Cope - Co-Founder, Laundry CEO Forum
8:20 AM - 9:00 AM
State of the Industry
Keynote
Brian Wallace
A comprehensive overview of the current laundry industry landscape, trends, and opportunities for growth.

Speaker

• Brian Wallace - Industry Expert
9:00 AM - 9:20 AM
Salute to Industry Movers
Recognition
Waleed Cope
9:20 AM - 10:20 AM
Trust, AI, and the Future of Laundry as We Know It
Featured Keynote
Marcus Sheridan
Explore how artificial intelligence and trust-building strategies are reshaping the laundry industry's future.

Speaker

• Marcus Sheridan - Keynote Speaker & Author
10:20 AM - 11:00 AM
Book Signing, Exhibitor Hall & Break
Break
11:05 AM - 12:00 PM
Scaling Your Business & Locations. Revenue or Ruin?
Panel
Waleed Cope, Jeff Moak, Sharon Brinks
Expert panel discussion on strategies for scaling your laundry business and managing multiple locations effectively.

Panelists

• Waleed Cope - Moderator
• Jeff Moak - Multi-Unit Operator
• Sharon Brinks - Business Growth Expert
12:00 PM - 1:00 PM
Lunch & Exhibitor Hall
Meal
1:00 PM - 1:45 PM
Profitable Pricing for Pickup and Delivery Services
Workshop
Steve Brinks
Learn how to structure profitable pricing models for your pickup and delivery services.
Sales 201: Laundry Differentiation
Workshop
Randy Roberts
Advanced sales strategies to differentiate your laundry business from the competition.
2:00 PM - 2:45 PM
5 Game-Changing Touchpoints to Win Big in the Laundry Industry
Session
Saichelle McNeil
Attract Clients with Your Brand
Session
Jason Vana
3:00 PM - 3:50 PM
How to Win on LinkedIn
Workshop
Trish Lindo
4:00 PM - 4:40 PM
C-Suite Private Workshop - 4 Pillars of Extraordinary Leadership Communication
C-Suite Exclusive
Marcus Sheridan
5:30 PM - 9:00 PM
C-Suite Off Site Dinner & Networking Experience
C-Suite Exclusive
Richard Vague, Marcus Sheridan
7:00 AM - 8:00 AM
Breakfast and Exhibitor Hall
Meal
8:00 AM - 8:05 AM
Welcome & Day 1 Recap
Opening
Waleed Cope
8:05 AM - 8:45 AM
Partnership or Pitfall? Mastering Distributor Relationships
Panel
Waleed Cope, Justin Clark
8:45 AM - 9:30 AM
Economic Trends Impacting the Laundry Industry: An Economist's Perspective
Keynote
Richard Vague
9:30 AM - 10:10 AM
Book Signing, Exhibitor Hall & Break
Break
10:15 AM - 11:00 AM
Steady Leadership
Session
Schuyler Williamson
11:00 AM - 11:45 AM
The Connected Commercial Laundry: A Fireside Chat
Fireside Chat
11:45 AM - 12:45 PM
Lunch & Exhibitor Hall
Meal
12:45 PM - 1:30 PM
What Didn't Work? Debate on Failures, Fixes, and the Future
Panel Debate
Brian Riseland
1:35 PM - 2:20 PM
Simple Systems, Smarter Sales
Workshop
Randy Roberts
Clean Smarter, Earn More: The Power of Chemical Dosing
Workshop
Leah Dailey
2:30 PM - 3:15 PM
Building Your Commercial Division: Why and How to Scale - A Fireside Chat
Fireside Chat
Kent Wales, Randy Roberts
3:15 PM - 3:45 PM
The Last Word: From Insight to Impact
Closing Keynote
Jessica Johnson-Cope, Waleed Cope
3:45 PM - 5:00 PM
Cheers to What's Next: Closing Reception
Networking
Celebrate the conclusion of LCEO 2025 with networking, refreshments, and planning for the year ahead.

Your ticket to growth:

Gain insights, connections, and proven strategies to drive profitability

WHAT'S INCLUDED

GENERAL ADMISSION TICKET:

  • FULL ACCESS TO SESSIONS & PANELS

  • ACCESS TO WELCOME RECEPTION

  • IMMERSIVE NETWORKING EVENTS WITH OTHER INDUSTRY LEADERS AND EVENT PARTNERS

  • INTERACTIVE WORKSHOPS, PANELS & BREAKOUT SESSIONS

  • BOOK SIGNING

  • DAILY BREAKFAST & LUNCH

C-SUITE TICKET:

  • EVERYTHING INCLUDED IN GA PLUS:

  • PREMIUM SALES & MARKETING WORKSHOP

  • PRIVATE BOOK SIGNING

  • EXCLUSIVE ACCESS TO KEYNOTE SPEAKERS

  • PRIVATE DINNER EVENT

Laundry CEO Forum 2025 Partners

Visionary Partners

Exhibiting Partners

Executive Meal Partners

Sustainability Partners

Partner with us to connect with laundry industry decision-makers and maximize your brand's impact.

Interested in partnering with Laundry CEO Forum?

We can design a package that meets your goals.

Email us with questions or interest.

Where Laundry Meets Innovation

A message from our co-founder, Jessica Johnson-Cope

Frequently Asked Questions

  • Access to all general event sessions, breakfast, lunch, and networking receptions each day.

  • We keep the details of our C-Suite Experience under wraps until our guests are on-site, but it includes a luxurious off-site experience, an exclusive workshop, and so much more. Trust us, it's worth it.

  • There are no refunds on Laundry CEO ticket purchases, but we are happy to transfer your ticket to another attendee. Message us here for assistance.

  • Yes, Please Find Our Speaker Interest Form Here.